Case Studies

Case Study 1: Medispa Digital Marketing

Boosted Social Engagement by 60% & Streamlined Content Production Using AI

A local medispa struggled with inconsistent social presence and low engagement despite offering premium services (laser hair removal, skin tightening). The team lacked time to produce high-quality content regularly.

• Shift from sporadic posting to a data-backed content system
• Leverage AI to reduce production time while increasing relevance
• Focus on educational + transformational short-form video

• Researched top-performing content in aesthetic niche
• Created a 30-day content batch using AI scripting (HeyGen + ChatGPT)
• Produced 15 short-form videos (before/after, myth-busting, “day in the life”)Scheduled posts based on AI-recommended optimal times (using Metricool)

Results

• +60% average engagement rate across Instagram & TikTok in 10 weeks
• Grew Instagram followers by 200+ in under 10 months
• Reduced weekly content creation time by 5+ hours through batch + AI workflow

Tools Used: HeyGen, CapCut, Metricool, Canva, Google Sheets (for content calendar)

Case Study 2: Restaurant Group Digital Marketing

Built a Digital Presence from 200K—2M+ Monthly Views, 25% of Online Orders from Paid Social

My Role: Digital Marketing Manager (Strategy & Execution)

Challenge

A well-established regional restaurant group in Atlantic Canada had strong local loyalty but low digital presence. Social channels were inactive and their online ordering platform received almost no traffic from social media. The brand wasn’t recognized online as a cultural staple—despite deep roots in the community.

Strategy

Create a cohesive, regionally rooted digital identity that would:

• Activate TikTok and Instagram to reach younger, mobile-first audiences
• Drive measurable revenue through performance marketing
• Position the brand as the authentic voice of Atlantic Canadian comfort food
• Build a repeatable, AI-enhanced content system for long-term scalability

Execution

✅ Platform Launch & Content Engine

• Built TikTok presence: developed a playful, locally inspired voice and posted 3–4x/week using trending sounds + regional humor
• Revitalized Facebook and Instagram with consistent visual branding, geo-tagged stories, and team spotlights

✅ Paid Social with Full-Funnel Tracking

• Implemented Meta Pixel and UTM parameters to track social-to-order journeys
• Launched hyperlocal Facebook and Instagram ad campaigns targeting users across Atlantic Canada and Ontario
• Prioritized UGC-style video ads showing real food, real staff, and local pride—resulting in 3x higher CTR vs. static creatives

✅ Regional Storytelling & Community Building

• Anchored messaging in Atlantic Canadian identity
• Featured local dialect, landmarks, and seasonal events to foster emotional connection
• Collaborated with micro-influencers in key cities to amplify reach authentically

✅ Efficiency Through AI

• Used AI tools to batch-script and edit short-form videos (saving 6+ hours/week)
• Automated weekly performance dashboards to optimize spend in real time

Results

• Facebook: Generated 10M+ total views across organic and paid content within 10 months
• Instagram: Gained 2,500+ engaged followers in under 12 months `
• Revenue Impact: Over 25% of all online orders now originate directly from paid social campaigns—a channel that previously didn’t exist
• Brand Perception: Comments, DMs, and local press began referring to the brand as “our go-to” and “the taste of home”—validating regional resonance
• Engagement: Average engagement rate tripled across platforms within 6 months

Tools Used: Meta Ads Manager, TikTok Ads Manager, Google Analytics 4, Canva, CapCut, AI scripting tools, Google Data Studio

“This wasn’t just about going viral—it was about making a beloved local brand feel seen, heard, and celebrated online across the region it calls home.”